online marketing

Why Twitter will soon become obsolete

http://www.imediaconnection.com/content/23465.asp

“”Social networks” may be a popular buzzword these days, but the whole concept of the internet was based on social networking from the start — going all the way back to bulletin boards, email, and forums right up to today’s blogs, social networking sites, and, yes, Twitter.”

This. Is. Fact. I remember ten years ago pitching the Web as a great means for brands to build communities. As Jason points out in the article, the only difference is that the usability of the tools has become far better over time.

Whether Twitter (or Facebook, or YouTube) becomes obsolete over time is not important. The tools may change but the relationships built up with customers, prospects and employees should not.

Why Advertising Is Failing On The Internet

http://www.techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/

“The internet is the most liberating of all mass media developed to date. It is participatory, like swapping stories around a campfire or attending a renaissance fair. It is not meant solely to push content, in one direction, to a captive audience, the way movies or traditional network television did. It provides the greatest array of entertainment and information, on any subject, with any degree of formality, on demand.”

Best Recession Marketing Investment? Relationships

http://www.toprankblog.com/2009/02/best-recession-marketing-investment-relationships/

“As companies decide where to invest their limited marketing resources, there is a distinct opportunity to focus on investing in relationships: with their customers, prospects, employees and business partners.”

I think it’s mind-boggling that this still has to be said.

Internet Marketers are from Mars. Traditional Marketers are from Venus.

http://blog.hubspot.com/blog/tabid/6307/bid/4556/Internet-Marketers-are-from-Mars-Traditional-Marketers-are-from-Venus.aspx

“Traditional marketers always start with branding and messaging. I still have trouble accepting that it really helps to pay someone $3k-$20k to tell a small business how to position their products or services.”

Amen to that.

Best Marketing Practices? Think “Blog,” “Website” and “SEO”

http://blog.hubspot.com/blog/tabid/6307/bid/4555/Best-Marketing-Practices-Think-Blog-Website-and-SEO.aspx

Interesting if obviously unscientific. I’ve found Wordle useful myself for internal ‘persuasion’ purposes … some people are just more comfortable when information is presented to them in an easily parsed visual manner such as this.