Internet Marketers are from Mars. Traditional Marketers are from Venus.

http://blog.hubspot.com/blog/tabid/6307/bid/4556/Internet-Marketers-are-from-Mars-Traditional-Marketers-are-from-Venus.aspx

“Traditional marketers always start with branding and messaging. I still have trouble accepting that it really helps to pay someone $3k-$20k to tell a small business how to position their products or services.”

Amen to that.