Weekend reading

A Review of the Droid X, Wr item Written on the D rod Droid X

“I am an Old and the Droid X makes me uneasy. Somehow I hVe have switched it to another typing mode in which it thrums gently each time I touch thw screen. It offered me a tutorial in this input method. Learn from your Droid. Learn the new ways.”

Warning: Your reality is out of date

“We recognize rapid change, whether it’s as simple as a fast-moving object or living with the knowledge that humans have walked on the moon. But anything short of large-scale rapid change is often ignored. This is the reason we continue to write the wrong year during the first days of January.”

Europeans Cast Critical Eye on Homeopathy

 “Homeopathy is a speculative, refuted concept,” he says — no one has yet proven that it has any medical benefit. “And there isn’t any need for any further research,” he says. “The issue is settled.”

Using Spin To Control Social Media

“to censor effectively has become prohibitively expensive. So governments turned to spin, building what I call the “Spinternet,” as a way of maintaining control over what is being discussed.”

Gene Weingarten column mentions Lady Gaga

“Fortunately, this new system enjoys the services of tens of thousands of fact-checking “citizen journalists” who write “comments.” They will read the Uzbekistan story and instantly alert everyone that BARACK OBAMA IS A LIEING PIECE OF CRAP.”

The Machine

“The good consumer never learns.”

Global Impositioning Systems

“neuroscientists are starting to uncover a two-way street: our brains determine how we navigate, but our navigational efforts also shape our brains. The experts are picking up some worrying signs about the changes that will occur as we grow accustomed to the brain-free navigation of the GPS era.” 

Real Bear Rescues Stuffed Bear From Humans

The Spark Series – 3 short documentaries on social use of the web

Part 1 -The new dialtone




Part 2 – Not another Twitter conference




Part 3 – OPEN




The Fans Know Best


“In other words, in their efforts to set up brand communities, companies are missing out on a marketing tool with huge potential, particularly in this weak economy. At a fraction of the cost of traditional marketing programs, a well-designed brand community can be used to conduct market research with very quick turn-around; generate and test ideas for product innovations; deliver prompt and high-quality service to customers with a problem; strengthen the attachments that existing customers feel toward the brand; and increase good publicity through word-of-mouth.”

Dear SN’s: Here’s what brand marketers want


Great post by Marty Collins, head of the social media team for MS Windows, on what she would like to see the major social networks offer her as a marketer.

Nice to see that Microsoft have a distinction between their paid media and earned media teams. It will be interesting to see when the latter are recognised as being equally as important as the former.

Why Twitter will soon become obsolete


“”Social networks” may be a popular buzzword these days, but the whole concept of the internet was based on social networking from the start — going all the way back to bulletin boards, email, and forums right up to today’s blogs, social networking sites, and, yes, Twitter.”

This. Is. Fact. I remember ten years ago pitching the Web as a great means for brands to build communities. As Jason points out in the article, the only difference is that the usability of the tools has become far better over time.

Whether Twitter (or Facebook, or YouTube) becomes obsolete over time is not important. The tools may change but the relationships built up with customers, prospects and employees should not.