http://guerrilla-viral-marketing.suite101.com/article.cfm/business_implications_of_facebook_lite
“In order to keep Facebook Lite users clicking and commenting, businesses will have to update their status and send out links more frequently.”
Miscellaneous
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Twitter Wisdom
http://www.huffingtonpost.com/tom-morris/twisdom-twitter-wisdom_b_281098.html
“I think Twitter has already made me a better thinker. I’ve experienced new insights there that have arisen in a genuinely novel way, out of the collective thinking that occurs in short bursts, and on the run. But that’s how we do most things these days — in short bursts, and on the run.”
Why social media . . . even if you don’t want to
http://www.building43.com/blogs/2009/09/09/smart-bear-socialmedia/
‘“The days of “have a Web site and advertise” are over. It’s too expensive to be noticed on an Internet that’s already full.
[…]
You have to jump in even if you don’t really understand it’
100% agreed, and this time around it is more cost effective than back in ‘97 when everybody needed a website and there were plenty of unqualified charlatans who would be prepared to create you a static one for a hefty fee.
Facebook’s mobile usage has tripled this year to 65 million
“Intensive mobile usage and sharing would also be a plus, giving Facebook the edge if it wants to deliver location or time-sensitive ads based on people’s habits.”
Location-based advertising rears its head again. Is anything actually going to happen this time around? Where were these people in 2004?
A Social Media 'How To' for Retailers
http://en-us.nielsen.com/main/insights/consumer_insight/september_2009/asocialmediahowtoforretailers
“The social media frenzy—also known as consumer-generated media (CGM)—refers to content being created 24-hours a day online on blogs, message boards, social networks like Facebook and platforms like Twitter. CGM has come a long way from the early newsgroup days and continues to grow rapidly.”
Social media ROI
The Fans Know Best
http://online.wsj.com/article/SB10001424052970204482304574222062946162306.html
“In other words, in their efforts to set up brand communities, companies are missing out on a marketing tool with huge potential, particularly in this weak economy. At a fraction of the cost of traditional marketing programs, a well-designed brand community can be used to conduct market research with very quick turn-around; generate and test ideas for product innovations; deliver prompt and high-quality service to customers with a problem; strengthen the attachments that existing customers feel toward the brand; and increase good publicity through word-of-mouth.”
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‘“Many marketers are interacting directly with customers and clients through Twitter, Facebook and other social media, which gives them immediate, firsthand knowledge of how the firm’s products and services are perceived and can be improved upon,” Slabinski said.’
I know of some marketers who are finding this somewhat disturbing. Perhaps as Jack Nicholson said in A Few Good Men, they can’t handle the truth.
Hearing that your customers do not universally love you can be difficult. The solution is not to write these people off as a vocal minority of cranks, but to reach out and engage with them. Find out what their issues with your product and / or service are, identify ways to solve these problems, and most importantly, let them know that you are working to fix things.