http://www.building43.com/blogs/2009/09/09/smart-bear-socialmedia/

‘“The days of “have a Web site and advertise” are over. It’s too expensive to be noticed on an Internet that’s already full.

[…]

You have to jump in even if you don’t really understand it’

100% agreed, and this time around it is more cost effective than back in ‘97 when everybody needed a website and there were plenty of unqualified charlatans who would be prepared to create you a static one for a hefty fee.