Monthly Archives: August 2009

The Fans Know Best

The Fans Know Best: “In other words, in their efforts to set up brand communities, companies are missing out on a marketing tool with huge potential, particularly in this weak economy. At a fraction of the cost of traditional marketing … Continue reading

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The Fans Know Best

http://online.wsj.com/article/SB10001424052970204482304574222062946162306.html “In other words, in their efforts to set up brand communities, companies are missing out on a marketing tool with huge potential, particularly in this weak economy. At a fraction of the cost of traditional marketing programs, a well-designed … Continue reading

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Video

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http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wtfissocialmedia5-090716070117-phpapp01&stripped_title=what-the-fk-is-social-media-one-year-later

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‘“Many marketers are interacting directly with customers and clients through Twitter, Facebook and other social media, which gives them immediate, firsthand knowledge of how the firm’s products and services are perceived and can be improved upon,” Slabinski said.’ I know … Continue reading

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Heaven, I'm in heaven

Drew McLellan points to a truly inspired outdoor advertising campaign. Marketing 101, people love stories. If Hollywood is to be believed, they especially like love stories where the guy eventually gets the gal.

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Early advertising of the West, 1867-1918

http://content.lib.washington.edu/advertweb/ 451 great examples of print advertising from this era. Everything from prosthetic limbs to life insurance. Retro-tastic.

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TheDieLine.com – the worlds #1 package design website

http://www.thedieline.com/ Consistently high quality examples of absolutely wonderful packaging design from around the world. Anyone who considers design to be an unnecessary cost, and doesn’t realise it can be a really powerful differentiator should check this out.

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Friendfeed acquisition feedback

http://www.youtube.com/v/B3g6-GWCGt8&rel=0&egm=0&showinfo=0&fs=1   A brilliant reworking of the overabused Downfall scene! “I even remember what it was like before Robert Scoble got here!”  

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