[blip.tv http://blip.tv/play/Ae7cZIyEcw]
HubSpot interview with Wayne Sutton on how to use social media to build a personal or small business brand online. Good points about trust and transparency, relationship marketing and referral based on reputation.
http://www.guardian.co.uk/commentisfree/2009/feb/16/walkers-crisps-new-flavours-brooker
“Walkers are keen to point out that “no squirrels were harmed in the making of this crisp”, which is a pity because I had chucklesome visions of thousands of live, screaming squirrels being bulldozered into an immense bubbling cauldron in front of a party of horrified schoolchildren. “
http://www.toprankblog.com/2009/02/best-recession-marketing-investment-relationships/
“As companies decide where to invest their limited marketing resources, there is a distinct opportunity to focus on investing in relationships: with their customers, prospects, employees and business partners.”
I think it’s mind-boggling that this still has to be said.
“Traditional marketers always start with branding and messaging. I still have trouble accepting that it really helps to pay someone $3k-$20k to tell a small business how to position their products or services.”
Amen to that.
Interesting if obviously unscientific. I’ve found Wordle useful myself for internal ‘persuasion’ purposes … some people are just more comfortable when information is presented to them in an easily parsed visual manner such as this.