http://www.guardian.co.uk/commentisfree/2009/feb/16/walkers-crisps-new-flavours-brooker

“Walkers are keen to point out that “no squirrels were harmed in the making of this crisp”, which is a pity because I had chucklesome visions of thousands of live, screaming squirrels being bulldozered into an immense bubbling cauldron in front of a party of horrified schoolchildren. “