Why Advertising Is Failing On The Internet

http://www.techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/

“The internet is the most liberating of all mass media developed to date. It is participatory, like swapping stories around a campfire or attending a renaissance fair. It is not meant solely to push content, in one direction, to a captive audience, the way movies or traditional network television did. It provides the greatest array of entertainment and information, on any subject, with any degree of formality, on demand.”

Internet Marketers are from Mars. Traditional Marketers are from Venus.

http://blog.hubspot.com/blog/tabid/6307/bid/4556/Internet-Marketers-are-from-Mars-Traditional-Marketers-are-from-Venus.aspx

“Traditional marketers always start with branding and messaging. I still have trouble accepting that it really helps to pay someone $3k-$20k to tell a small business how to position their products or services.”

Amen to that.

Best Marketing Practices? Think “Blog,” “Website” and “SEO”

http://blog.hubspot.com/blog/tabid/6307/bid/4555/Best-Marketing-Practices-Think-Blog-Website-and-SEO.aspx

Interesting if obviously unscientific. I’ve found Wordle useful myself for internal ‘persuasion’ purposes … some people are just more comfortable when information is presented to them in an easily parsed visual manner such as this.