Drew McLellan points to a truly inspired outdoor advertising campaign. Marketing 101, people love stories. If Hollywood is to be believed, they especially like love stories where the guy eventually gets the gal.
Miscellaneous
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Early advertising of the West, 1867-1918
http://content.lib.washington.edu/advertweb/
451 great examples of print advertising from this era. Everything from prosthetic limbs to life insurance. Retro-tastic.
TheDieLine.com – the worlds #1 package design website
Consistently high quality examples of absolutely wonderful packaging design from around the world. Anyone who considers design to be an unnecessary cost, and doesn’t realise it can be a really powerful differentiator should check this out.
Friendfeed acquisition feedback
http://www.youtube.com/v/B3g6-GWCGt8&rel=0&egm=0&showinfo=0&fs=1
A brilliant reworking of the overabused Downfall scene! “I even remember what it was like before Robert Scoble got here!”
The Age of the Stream
http://www.steverubel.com/the-age-of-the-stream
“As the age of the stream takes hold, it will force marketers to get more creative about how we break through. It’s unclear if ads will be welcome. If they are, they will need to be brief, useful and funny. Otherwise, they will just get in the way and be ignored.”
I’d contend that a lot of them are already being ignored. It’s over ten years since we first came across ‘banner blindness’ and the predominant response has been to make ads bigger and yet more intrusive.
A bit more creativity needs to go into this. The ease of publishing to the web now means that there are ever more places where ads can be placed, but most people don’t want them.
[Quote] Henry Ford
A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large
[Quote] Anil Dash
In tech, three days in personal effort often translates to three months of corporate effort.
Dear SN’s: Here’s what brand marketers want
http://www.marty-collins.com/dear-sns-heres-what-brand-marketers-want/
Great post by Marty Collins, head of the social media team for MS Windows, on what she would like to see the major social networks offer her as a marketer.
Nice to see that Microsoft have a distinction between their paid media and earned media teams. It will be interesting to see when the latter are recognised as being equally as important as the former.
Brand vs. Brand Relationship: Let’s Not Confuse Them
http://www.theharteofmarketing.com/2009/08/brand-vs-brand-relationship-lets-not-confuse-them.html
“People tend to identify with a brand (i.e. logo, message, etc.) first and then they relate to it. I think it explains why there are so many fake bags (Gucci, Louis Vuitton, Kate Spade, Hermes, etc.) not to mention other products on the market. It’s not that people relate to the company that owns the brand it’s that the brand (in this case a logo) gives them a perception of inclusion without the sting of the price tag.”
I think this makes an awful lot of sense, and shows that there is a need for traditional branding as well as brand relationship management in contemporary marketing. In many ways I feel that community management is now responsible for the customer retention aspect of traditional marketing (and obviously a lot more than that).