Author: loughlin
Weekend reading

This is the inside story of Argentina’s remarkable movement to create factories run democratically by workers themselves.
In 2001, the economy of Argentina collapsed. Unemployment reached a quarter of the workforce. Out of these terrible conditions was born a new movement of workers who decided to take matters into their own hands.
They took over control of their workplaces, restarted production, and democratically decided how they would organize their work. “Occupy, resist, produce” became the watchwords of this vibrant movement.
Sin Patrón tells the story of Argentina’s occupied and recovered workplaces.
Or rather, it lets the workers themselves tell their stories. Appearing for the first time in English, this book explores ten case studies of recovered companies, featuring interviews with movement leaders that provide a history from the shopfloor—history that is still being made today.
"don't ASK the consumer what they want, TELL them what's good for them"
OMG. Did you just feel a quake? US Geological Survey using Twitter to monitor earthquakes

The Spark Series – 3 short documentaries on social use of the web
Part 1 -The new dialtone
Part 2 – Not another Twitter conference
Part 3 – OPEN
This is how you do it – email promotion
I love Photojojo. And Photojojo loves me, or so they tell me. I read their email newsletters and I occasionally buy some photo-related bits and pieces from them. Over the weekend I got a mail from them saying thanks for my past purchases, giving me a $5 discount on anything from their store for the weekend only and first dibs on a few new items before they were announced. That’s totally cool with me, but in case it wasn’t they sign the email off as shown below. Reassuring me that they’re not going to spam me (once in three years is acceptable) and two very clear links to unsubscribe. Can’t beat that.
Nice bit of perspective, via @topgold – Your Social Media Strategy Won't Save You 2
The 2008 US election, on YouTube. Features Chuck Norris
The BBC blog post I found this on has some universally applicable advice on how best to use YouTube to build awareness.
There’s also an audio interview with Steve Grove, YouTube’s head of politics and news.