This is how you do it – email promotion

I love Photojojo. And Photojojo loves me, or so they tell me. I read their email newsletters and I occasionally buy some photo-related bits and pieces from them. Over the weekend I got a mail from them saying thanks for my past purchases, giving me a $5 discount on anything from their store for the weekend only and first dibs on a few new items before they were announced. That’s totally cool with me, but in case it wasn’t they sign the email off as shown below. Reassuring me that they’re not going to spam me (once in three years is acceptable) and two very clear links to unsubscribe. Can’t beat that.