Not A Good Week For Visual Identity, Was It?

First came the all new Gap logo



Lots of people didn’t like it. I think it’s a wonderful example of how insufferably bland something can be made when it’s so obviously designed by committee. Strangely enough they’re not using it as a favicon on their website yet, where it would be more legible than their ‘old’ logo. Slate points out that this old logo is not actually the original Gap logo, the one shown below is.


There seems to have been a certain amount of backpedalling already, which means Gap may be heading for a Tropicana moment.


But now, even before the dust has settled on whether anyone really cares that much about the Gap logo, poor attention-starved MySpace has waded into the fray with its very own new logotype.

At least people might talk about how confusing it’s likely to be to its audience, rather than how cheaps it looks I suppose.