social web
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[Interview] Wayne Sutton
[blip.tv http://blip.tv/play/Ae7cZIyEcw]
HubSpot interview with Wayne Sutton on how to use social media to build a personal or small business brand online. Good points about trust and transparency, relationship marketing and referral based on reputation.
Inbound marketing
The future's bright, the future's promiscuous
reality TV and social networking sites feed into each other, creating a world where many people think of themselves and their friends less as real people and more like iconic celebrities