http://www.marty-collins.com/dear-sns-heres-what-brand-marketers-want/

Great post by Marty Collins, head of the social media team for MS Windows, on what she would like to see the major social networks offer her as a marketer.

Nice to see that Microsoft have a distinction between their paid media and earned media teams. It will be interesting to see when the latter are recognised as being equally as important as the former.