Brilliant online ad for an online community manager. Nice concise assessment of the value community management can bring to an organisation.
‘“The days of “have a Web site and advertise” are over. It’s too expensive to be noticed on an Internet that’s already full.
You have to jump in even if you don’t really understand it’
100% agreed, and this time around it is more cost effective than back in ‘97 when everybody needed a website and there were plenty of unqualified charlatans who would be prepared to create you a static one for a hefty fee.
“Intensive mobile usage and sharing would also be a plus, giving Facebook the edge if it wants to deliver location or time-sensitive ads based on people’s habits.”
Location-based advertising rears its head again. Is anything actually going to happen this time around? Where were these people in 2004?
“The news comes at a time when brands are increasingly looking to interactive marketing as a more affordable way to promote their brands compared to traditional advertising, with social media at the forefront of the trend.”