Why social media . . . even if you don’t want to


‘“The days of “have a Web site and advertise” are over. It’s too expensive to be noticed on an Internet that’s already full.


You have to jump in even if you don’t really understand it’

100% agreed, and this time around it is more cost effective than back in ‘97 when everybody needed a website and there were plenty of unqualified charlatans who would be prepared to create you a static one for a hefty fee.