Why social media . . . even if you don’t want to:
‘“The days of “have a Web site and advertise” are over. It’s too expensive to be noticed on an Internet that’s already full.
[…]
You have to jump in even if you don’t really understand it’
100% agreed, and this time around it is more cost effective than back in ‘97 when everybody needed a website and there were plenty of unqualified charlatans who would be prepared to create you a static one for a hefty fee.