Weekend reading

Secret of Googlenomics: Data-Fueled Recipe Brews Profitability

“Selling ads doesn’t generate only profits; it also generates torrents of data about users’ tastes and habits, data that Google then sifts and processes in order to predict future consumer behavior, find ways to improve its products, and sell more ads. This is the heart and soul of Googlenomics.” 

Students finally wake up to Facebook privacy issues

“young people are very engaged with the privacy settings on Facebook, contrary to the popular belief that their age group is reckless with what they post publicly.”

The Girl Who Fixed the Umlaut

“I need my umlaut,” Blomkvist said. “What if I want to go to Svavelsjö? Or Strängnäs? Or Södertälje? What if I want to write to Wadensjö? Or Ekström or Nyström?”

Related to this, Stieg Larsson recently became the first member of Amazon’s ‘Kindle Million Club.

The Web’s New Gold Mine: Your Secrets

“We can segment it all the way down to one person,” says Eric Porres, Lotame’s chief marketing officer.

I think Mr. Porres may have lost the meaning of market segment (which implies groups sharing certain characteristics) in his excitement about his company’s technology. A question I’d be interested in is whether the law of repetition in advertising holds true for online ads that “follow people around the Internet”? A host of ads for Evony have followed me around the Internet for well over a year now and I have so far clicked on none of them. Context is also relevant here – will users be more prepared to click on ads on certain sites?